Sino-European Forum Pang Diwo (friends of Chinese culture).

A group of researchers, academics and experts on China-EU relations, has created this Forum, under the Institute of Humanities at the Universidad Rey Juan Carlos (Madrid), in order to deepen the knowledge of the culture of China, studying its evolution and the significant progress we have made this country a world power in the new century. To understand the complex and interesting reality of the People's Republic of China is necessary to analyze many aspects from different perspectives.

viernes, 24 de junio de 2011

Understanding China.

China is one of the largest and most challenging economies in the world. It represents a huge economic potential, but also poses a number of difficulties for EU businesses - especially SMEs - trying to enter the market.

A better knowledge and greater understanding of China are crucial to increasing Europe's competitiveness and enhancing Europeans' capacity to take advantage of the potential of its market.

Understanding China addresses these needs by creating a new business dialogue on China-related issues. The ultimate goal of the Understanding China programme is to improve the knowledge on China in European businesses, especially SMEs. A range of tools has been developed to achieve this goal as effectively and widely as possible.

More info: Understanding China